How to Choose the Best Website Design for Your Business:Whether your business has been established offline for years or whether it is a new business altogether, the design of your website must coincide with your overall brand image and sales goals.Evaluate the Purpose of your Website:The first obstacle in determining your website design is to evaluate its purpose. If you are a retail business, you most likely will need a shopping cart feature. However, if you are a consulting firm, you may only want to list your contact information or an application for service. Evaluating the purpose of your website will help determine the features you need and those you can live without.Determine the Complexity of your Site:Again, if your business sells many different kinds of widgets, then you will need a shopping cart. If your widgets are self-explanatory, (i.e. impulse items), then perhaps you simply need a page for each category of widget. The page can list each item, a short desc, and a link to add it to the customer’s shopping cart.However, if your business is selling widgets which need more explanation, perhaps bigger ticket items, then you might need a single page for each widget. You may even need several pages for each widget’s specifications.If your business is informational services, for example consulting, then perhaps your site can remain fairly simple. There is no need for a shopping cart of hundreds of pages showcasing each item. You may have a few different consulting packages, information on each, a sales letter, a contact us page, and about us page, and a home page. Perhaps a testimonial page for added persuasion. Although it may contain a significant amount of text, this would be a fairly simple website design compared to other businesses. Choose a Theme If you don’t already have a brand image, logo, and colors, then you need to decide what your website will actually look like. When choosing a visual theme, be sure to make it match your business, but also try to make your site stand out from the crowd. For example, moving companies all tend to have a picture of a moving truck/van and a happy family next to a nice suburban house. That’s fine, if it in fact works to persuade your customers to buy. But also consider the power of standing apart from the crowd by presenting a more clever visual display on your website. It could work well to draw customers to your site.Design your Website:You are now ready to design your website! Use your chosen theme to create cohesion within your website, whether it has a simple or complex design. And of course, remember to always design with the intent to carry out the purpose of your website as it pertains to your business.
The guide will show you how to create a better performing website or sales page, by using clear design, proper navigation, easy to read copy, and also tells you why -and how- to optimize your images, and how to use graphics and templates.
Blogs have become an extremely popular marketing and promotion method!The fact that blogs have become an extremely popular marketing and promotion method is no surprise. Not when you consider the advantages they offer over the standard website. For one thing, if you use an independent online blogging service like Blogger.com ( http: //www.blogger.com ) you don’t need any web design or programming skills. You simply sign up for a free account, choose the template you want, and then begin posting content.And since these types of services are maintained on the owner’s server, there’s no need to acquire independent web hosting or domain names. Whether you operate one blog or several hundred, there’s no cost whatsoever.Another important advantage is being able to get your blog (and subsequently, future blog postings) indexed by search engines in a much shorter period of time. Just like any other website, you can also incorporate independent advertising in your blog template.Customized Google Adsense ads, for example, can be quickly and easily added to a Blogger website. You can also sell additional advertising space. These ads can either be placed throughout the overall content or established within designated areas of the template. Of course, the real money-making potential is the fact that you have a platform for including whatever information or promotions you choose. And the fact that blogs are already accepted as a personal announcement vehicle, they can be the perfect place to offer product testimonials and endorsements.
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Your domain name is the ultimate branding tool for your business. You want it to be a name that will stand out when people go to your site, but at the same time, you want it to be easy to remember, and easy to tell someone how to get to your site without a lot of spelling or random directions.When a domain name is assessed by a professional domain assessment company, several things are considered that make a domain more or less valuable. You'll learn more about this within this guide.
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